1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and Nokia authorize
Early Stage
Improvement of internet environment
A humble starting as a community space service(cyworld.com)
Web service for SK mobile phone
G2.0 telecommunication of SKT (Nate.Com)
First portal service in Korea (Lycos.co.kr)
Rise of instant messenger program(Yahoo)
Middle Stage
From Community to Personal
Minihompy: inclining to homepage to use easily, designed like photo album & introd
more applications in the market
More promotion and business strategies are available.
Weaknesses
Complicated Internet System(BES,BIS)
Lack of marketing strategy
Expensive payments(apps, bills)
Lack of software, applications.
Lack of financial supports
Not-user friendly product
Despite the fact that Blackberry is strong at e-mail services, Korea does not use e-mail service a lot
mobile sales to increase.
3) The demand for mobility increases
As the economy grows and the industrialization accelerates, the demand for mobility increases. India is experiencing rapid economic growth, mainly driven from the service sector, such as IT. In such economic structure and circumstances, major cities in India face various mobility challenges. In India, the demand for mobility is g
design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in the U.K.,
미국에서도 충분히 수용되어 성공할 가능성이 있다고 생각됩니다. 미국의 스마트폰 이용자는 2012년 기준으로 1억 5천만여명에 이르며(약 50%) M-상거래의 성장세도 우리나라나 일본에 비해 낮기는 하지만 꾸준히 커져가고 있다고 합니다. 이러한 인구통계학적 성공 가능성이 있고 또 미국에서 실시한 연
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
1. Mobile Commerce
Mobile commerce(or m-commerce) refers to electronic commerce transations that are conducted in a wireless environment, especially via the internet.
The development of m-commerce is driven by the following factors
- widespread availability of mobile devices
- no need for a PC
- the ‘cell phone culture’
- declining prices
- bandwidth impr
→ partially applicable
Considering these examples which shows
the exercise of power and mobilization of biases about games.
Weak theoretical connection
unable to prove gov.–media connection
failed to get answers of the interview
Suggestion
proper research method
Participant observation of related officials
∵ further approach to inside materials